Comments on: The Seven Logo Hunt

By: Daniel Hopmans

Daniel Hopmans — Sat, 09 Jun 2018 05:31:14 +0000

Here is TVW7’s 21st anniversary promo: https://www.youtube.com/watch?v=-VLYKsUQ3pE

By: Charlie Adjin-Tettey

Charlie Adjin-Tettey — Fri, 03 Jun 2016 08:40:26 +0000

Hey! I’m looking for TVW7’s 1 and only 25th Birthday promo or campaign, where the lyrics goes like “Sit Back, We’re Getting Together, Now We’re 25, We’re TVW7″

By: Joseph Holloway

Joseph Holloway — Mon, 28 Oct 2013 23:28:47 +0000

I’m looking for TVW7’s 21st Anniversary promo/campaign from 1980, in which the lyrics goes like
“Going Side by Side Together, Entertaining and Having Fun, Now We’re 21, Seven”
Try to see if you can find it, Thanks!

By: Pat Jones

Pat Jones — Tue, 04 Oct 2011 20:38:13 +0000

I lived in Perth 1981-1983, and I would very much like a copy of a channel 7 Ident film, featuring different views of the city, and the words included ‘Perth is a nice place to be’. It was usually played first thing in the morning.

Can you help me – or does anyone even remember this short film?

Love to hear from anyone who may be able to help me

Many thanks

By: John Carusi

John Carusi — Sun, 03 Oct 2010 12:24:08 +0000

My favourite logo used by TVW was the primary colour circles logo that was contemporary to the introduction of colour TV: very clever how not only does it demonstrates colour theory, but also has seven segments. Yet it was not used on air too often, as far as I can tell (I may add, my memory is very limited, for I was born in that colour transition period in late 1974 to early 1975 before the official introduction on 1 March 1975, my parents acquiring an HMV colour set at the end of that year).

When colour had commenced, as seen in the 50th anniversary special, there was a promo which had six ladies dancing about with the letters “COLOUR” with the overlapping circle logo hung high in the background, then the ident spot ended with the animated “colors your world”, with the rainbow ring seven logo. So therefore those two logos were in simultaneous use, so it seems. This likely occurred as this allowed the various Seven affiliates across the states to pool resources (apparently the animation was done in the USA, thus probably quite a costly exercise) and as for TVW, the overlapping circles logo—stylish as it was—was also very difficult to render into a monochromatic format for print and captioning purposes, so doubtless there were practical considerations behind using the single circle one. Thus the primary colours logo was mostly used for corporate purposes, such as stationery and equipment, although I’m sure that I remember that this logo was used on the slide announcing the nightly closedown with an image of the nighttime city skyline…can anyone confirm this?

Finally, well done to all who have contributed to this article: excellent research there!